Kilohana is the tourism division of the Council for Native Hawaiian Advancement (CNHA). Kilohana translates to the fine outer layer of a decorated sheet of kapa. Metaphorically it represents excellence in wisdom refined over generations. Kilohana brings together decades of expertise rooted in a shared vision for transformation in the hospitality industry.
Strategists, creatives, researchers, and Native Hawaiian cultural experts gathered to overhaul Hawai‘i’s approach to destination stewardship, visitor management, and marketing to better share our cultural heritage and values in a way that enriches the lives of residents.
WHAT IS KILOHANA?
1. nvs. Name of the outside, decorated sheet of tapa in the ku’inakapa, bed coverings; the four inner layers were white, contrasting with the decorated kilo-hana. Hence extended meanings: best, superior, excellent. He ali i ke aloha, he kilohana e pa’a ai (saying), love is like a chief, the best prize to hold fast to.
2. n. Hillock, heap, lookout, top, view out, high point (kilo + -hana, nominalizer).
VALUE PROPOSITION
Kilohana provides scalable solutions and regenerative resources to uplift kānaka, preserve ‘āina and promote authentic Hawaiian culture. Through collaboration and excellence, we create meaningful connections and sustainable development for a thriving Hawai‘i.
MISSION STATEMENT
Kilohana revolutionizes the tourism industry by connecting community with resources through advocacy, collaboration, design and leadership.
VISION STATEMENT
We believe in a thriving Hawai‘i where empowered communities ensure ʻāina flourishes for generations to come.
PURPOSE STATEMENT
We create opportunities to celebrate Hawai’i’s excellence on a global stage.
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